We've helped build brands that sell millions and, then, sell for millions.
In nearly 30 years crafting brands and messages for hundreds of clients, we’ve been a pivotal part of many success stories. It’s pretty humbling—and very fun!—to think about the largest-scale wins we’ve helped make happen.
the early Groupon competitor for which we developed the brand voice and wrote all website and sales copy so good the company was quickly bought by an eager investor
the progressive design-industry retailer we branded and marketed from scratch such that it blossomed into a brick-and-mortar and e-commerce powerhouse acquired in a multi-million dollar brokered deal
the commercial manufacturer whose stellar reputation, industry authority and brand equity we crafted through PR, social media and content marketing—positioning it for an extremely profitable corporate buy-out
the mold-breaking distribution startup for which we developed all branding, website, marketing strategy, creative materials and digital campaigns that’s experienced year-over-year revenue growth since its inception
the ahead-of-its-time, QR code-based mobile app we envisioned, branded, promoted and sold at a profit as a white-label solution to a corporation after garnering VC interest (full disclosure: this was a solo venture of Msg2Mkt Founder Irene Williams and she did all the work—but still, really cool!)
Of course, we celebrate all our clients’ successes, whatever the size and scope. And because we measure success in terms of ROI (translation: did they sell more stuff?), we know our clients’ celebrate, too.
Are you ready for your success story? Let us help you write it! We offer the creative content and strategy to perfect your brand, launch products, and take your business to the next level.
The Msg2Mkt Advantage
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Creative Leaders
Watch your brand flourish and business grow as you entrust your Content Marketing to the masters. Wordsmiths. Artists. Creative directors. Producers. Marketing tech specialists. If you’re currently leaving your brand voice and core messaging to anything less (e.g. a junior employee poking around an AI platform), you’re losing time, money and potential customers.
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Early Tech Adopters
By the time you hear of new marketing tech, we’ve already tried it and determined its viability for your business. That social channel getting buzz? We’ve been there a while and know whose customers are using it, too. Partner with us to operate on the front line with tech tools, automation and social strategies that truly enhance your business (and steer clear of the duds).
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Strategic Thinkers
We’re the brightest minds in the biz. You need our clear, calm, clever strategy—especially as AI dwindles attention spans and critical thinking. We proactively nurture our ability to plan, deliberate and create strategically (our founder is a pioneer in the digital well-being industry). Truth is, any intelligence not guided by personal understanding is fundamentally artificial. You always get the realest of deals with us.
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Custom Solutions
Whatever your needs and budget, we assemble a tailored team of top-tier pros from our pool of proven leaders. No frazzled freelancers, no junior associates, no interns, no newbies. And because we were born a virtual company long before others went remote, we have nimble systems in place. This empowers us to control costs without compromising quality.
Products Launched
Priority: YOUR Success
Brands Created
Years of Experience
Our (r)evolutionary process
What’s a (r)evolutionary process for Content Marketing?
It’s our paradigm-busting, human-centric method for creating real connections with customers.
It’s revolutionary because it rips up old scripts, questions authority (algorithms? genAI?) and invents novel, unrivaled messaging and modes of communicating.
It’s evolutionary because it’s intelligently aware, healthy and strong—ready to respond, experiment and transform to thrive in changing environments.
1. Your BRAND ▶︎
We start here, whether we’re working with you on a one-time project or a long-term partnership.
Your brand, its voice and image, matters because it reflects the core substance of your business. It’s how you stand out in the media-laden marketplace. It’s what makes you unique, even if your product’s a commodity. It’s why customers choose and trust you time and time again. Msg2Mkt shines in creating authentic brands that resonate with buyers.
2. Your CUSTOMERS ▶︎
Next, we seek solid insight and understanding of the people who need what you have to offer.
We always ask “who’s our audience?” anytime we begin a project or campaign. Our inquiry goes way deeper than demographics and buying habits. We seek to know your customers’ priorities, lingo, peripheral interests and mindsets. We apply human intelligence to our research get an intimate picture of customer concerns, hopes and expectations.
3. Your CONTENT
Msg2Mkt takes the wheel to create great content, applying our in-depth grasp of your brand and customers.
Everything we generate on your behalf is grounded in business goals and powered by smart strategy tailored for target audiences. We never sacrifice clarity for cleverness, nor do we rely on past successes if the media and market has morphed. We create responsive content that not only invites immediate engagement but builds valuable, lasting brand equity.
Being human is revolutionary.
In the rush and crush of an AI-driven world, authenticity, storytelling, honesty and humor stand out, capture attention and earn trust. We bring humanity to every piece of content we create. We also bring knowledge about the ways people’s brains and psychology factor into making decisions and building relationships with brands. Discover more about how we utilize decision science in our exceptional work.
Close communities are highly evolved.
It’s ironic that tech connects us yet also fractures us. This is why we prioritize content that nurtures meaningful engagement and targeted community building. Amidst the streaming, Zooming and scrolling, your people are searching for you and your brand. It’s essential that your content serves as a beacon to draw in customers who will become your community. Let Msg2Mkt help you shine the light.
If we can make toilet paper adhesives interesting, we can definitely help your business.
* From the “you can’t make this stuff up” files *
We succeeded in generating engaging content for a renowned adhesives manufacturer, specifically its toilet paper division. (Betcha didn’t know some rolls of toilet paper have more than 5 adhesion points!) First, we connected with marketing to understand sales objectives. Then, we interviewed the lead engineer for pertinent product benefits. Next, we developed a white paper, witty promotional campaign, as well as PR, to compel highly educated decision makers in this industry to buy.
It worked! Suffice to say, we were really on a roll to create content that sticks (all puns intended).
Industry Experience
Manufacturing
Product Distribution
Professional Services
Health Systems
Healthcare IT
Personal Brands
Publishing
Nonprofit
Tech
B2C
Expert Creative Services
Brand Development
Content Writing
Community Building
Experiential Marketing
Curriculum Design
Video Production
Email Campaigns
Public Relations
Research
We’d love to work with you.
What level of Content Marketing expertise do you need? Yeah, we offer that.
Foundations
One-time project fee
Professional consultation to help you DIY your Content Marketing program
Biz Review
Brand recommendations
Audience Review
Core message Creation
Strategy Guidelines
AI and Tech Advisement
Team Training and Support
Best for solopreneurs, DIY marketers, small startups with limited budgets
Campaign
Multi-month project fee
A done-for-you Content Marketing campaign and launch support
All Foundations
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Competitive Analysis
Extended Strategy
Content Production
Launch Assistance
Post-launch Support
Performance Tracking
Great for SMBs anf noncompeting agencies in need of content expertise
Partnership
Minimum 8-month contract
Ongoing, integrated Content Marketing leadership
All Foundations
All Core
—plus—
Ongoing Content Production
Performance Tracking
Strategic Development
Proactive Consultation
Team Leadership
Ideal for businesses ready to bring on long-term, integrated expertise
Project
Individual project fee
Creative content production
Initial Consultation
Content Production
Examples of Content Types:
– Blogs, White Papers
– Videos
– Podcasts, Audios
– Books/Ebooks
– Online Learning, Webinars
– Email Marketing
– Infographics
– Quizzes, Surveys
Excellent option for busy in-house teams that need top-level creative support
Real Talk
You don’t want a big agency but need more than a freelancer. Msg2Mkt is your right-sized solution.
You need work done around the house. It’s not enough for a big remodeling company but too much for a handyman. Why-oh-why isn’t there a company designed for your unique needs?
Content Marketing often poses a similar scenario. You don’t want one of those large agencies; they’re too expensive, and your business is too small for them to care. And freelancers? You’ve learned the hard way they aren’t the right fit. However, unlike the void in home repair alternatives, there’s an excellent choice for your specific Content Marketing needs: Msg2Mkt.
Yes-oh-yes! We’re ready and able to plug into just about any budget and scope of work. From one-time projects to ongoing partnerships, we’re the responsive, high quality solution you’ve hoped for all along.
Get in touch with us today.
Connect with Irene Williams and follow our biz page to stay up-to-date with the latest.
Podcast
Listen to Confirm Humanity, and discover “how to be human in a digital, AI-driven world.”
Learning
Read Message2Marketers newsletter for current marketing trends, tactics and takeaways.
Contact
Email us anytime. hello@msg2mktllc.com
We hope to hear from you soon!